We get that question a lot, both in regards to the work we do and what the hell made us pick up and move after decades of making a name for ourselves in New York City. The truth is, while we were killing shit professionally, it was killing us in every other way. We were tired of paying crazy rent with no hope of owning our own spot. We were tired of paying thirty bucks a pound for a decent steak. Basically, we were tired of busting our ass for somebody else’s payday.
As for what we’re working on up here, that much has stayed the same. We’re still pushing the boundaries on creative strategy and production. We quickly discovered that the “creative inspiration” that kept us in the city all those years was never what made us creative in the first place. What really gets our creative juices flowing is the experience of something new and the daily reminder that we’re going where no one has gone before.
If you don’t get it, this isn’t for you.